Ecommerce SEO is a specialized branch of search engine optimization focused on optimizing online stores and product pages to improve their visibility and ranking on search engine results pages (SERPs). Unlike traditional SEO, which may target informational content, ecommerce SEO targets product listings, category pages, and other transactional content. Key aspects of ecommerce SEO include keyword research to identify relevant search terms with high commercial intent, optimizing product titles, descriptions, and metadata, improving site structure and navigation for user experience and search engine crawlability, and building high-quality backlinks to product pages. By implementing ecommerce SEO strategies effectively, online retailers can increase organic traffic to their websites, attract qualified leads, and ultimately drive more sales and revenue.