B2C portals, or Business-to-Consumer portals, are online platforms that connect businesses directly with individual consumers. These portals serve as digital storefronts where companies can showcase their products or services, interact with customers, and facilitate transactions. B2C portals are essential components of e-commerce ecosystems, providing consumers with convenient access to a wide range of goods and services from the comfort of their homes. They often incorporate features such as user-friendly interfaces, personalized recommendations, secure payment gateways, and efficient order management systems to enhance the shopping experience and drive customer satisfaction.